If you are a marketing fanatic like myself, then you’ve heard about the “Marketing Mix” coined by Professor Neil Borden. If you haven’t, do not fear, we are here! 

Considered to be the oldest and most trusted form of advertising, word-of-mouth marketing still continues to lead even in the digital age

"I love when I receive cold calls!" said nobody.   Some people will tell you that cold calling is dead. However, it is still implemented in sales strategies for many businesses such as: Uber, Twitter and other large companies like them. With that being said is it...

Some may say that conducting a SWOT analysis is hard and not a lot of fun. This is where I tend to disagree. When I was in college, this was one of my favorite tools to talk about in my marketing classes

If you're like me you enjoy every free sample that is given to you even if it's something you don't necessarily need--if it's free I am taking it! When businesses hear the word "free" I just imagine when looking at them the exterior they're looking calm and collected...

Every business has many important aspects that contribute to the success of the business. From manufacturing to product development, customer service all the way to the first meeting with the salesperson. Outbound or inbound sales strategies is continuously changing…