If you are a marketing fanatic like myself, then you’ve heard about the “Marketing Mix” coined by Professor Neil Borden. If you haven’t, do not fear, we are here! Businesses understand that in order to maintain stability and...
Considered to be the oldest and most trusted form of advertising, word-of-mouth marketing still continues to lead even in the digital age. Before you had newspaper ads, billboards or radio commercials, consumers shared their experiences with products or services they...
“I love when I receive cold calls!” said nobody. Some people will tell you that cold calling is dead. However, it is still implemented in sales strategies for many businesses such as: Uber, Twitter and other large companies like them. With that...
If you do not know what a SWOT analysis is, don’t worry. This blog is going to cover it! Some may say that conducting a SWOT analysis is hard and not a lot of fun. This is where I tend to disagree. When I was in college, this was one of my favorite tools to talk...
If you’re like me you enjoy every free sample that is given to you even if it’s something you don’t necessarily need–if it’s free I am taking it! When businesses hear the word “free” I just imagine when looking at them the...
“Get closer than ever to your customers. So close, in fact, that you tell them what they need well before they realize it themselves.” -Steve Jobs Every business has many important aspects that contribute to the success of the business. From manufacturing...
